About

Keynote: Shaping the Future of Customer Engagement

Tuesday 2 July, 5:30pm – 7:30pm
Generator @ GridAKL, 12 Madden Street, Wynyard Quarter, Auckland CBD

Join us for drinks, nibbles and networking, and hear Kirsty explore how new technologies and new behaviours are helping to tighten the bonds between brands and consumers.

From building stronger connections with customer communities, to the need for hyper-personalisation in social advertising, learn about the seismic shifts headed our way to help you build the capabilities you need to win with customers.

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Masterclass: Shaping the Future of Customer Engagement

Wednesday 3 July 2019 9:00am – 12:00pm
Villa Maria Gallery, ASB Waterfront Theatre, 138 Halsey Street, CBD, Auckland

A practical deep-dive masterclass into the future of customer engagement. Don’t miss this opportunity to workshop with Kirsty!

This exclusive three-hour masterclass  (limited to 30 places) will to help you build the future capabilities you need to win with customers, focusing on case studies and best practices, and exploring customer engagement trends and techniques. Attendees will have the opportunity to work through their own in-house client /customer challenges in small groups and there will be time for interactive Q&A, dialogue & discussion.

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Speakers
  • Kirsty Traill

    Kirsty Traill

Kirsty Traill
VP of Customer – Hootsuite

Kirsty is currently the VP of Customer at Hootsuite, the world’s most widely used social media relationship platform, where she is responsible for Hootsuite’s Global Customer Support organization, Voice of the Customer, Customer Experience, Customer Marketing and Customer Advocacy.

Kirsty’s global Customer Support organisation at Hootsuite delivers industry leading support for Hootsuite’s 16M customers worldwide. Kirsty’s team is also responsible for using customer insight to drive strategic initiatives and deliver a superior customer experience. Kirsty’s Customer Marketing team works to develop strategic programs designed to maximise customer adoption, usage, engagement and retention. Kirsty also oversees Hootsuite’s Customer Advocacy Strategy, which includes Customer Advisory Boards and Customer Community. Prior to Hootsuite, Kirsty was the Chief Customer Advocate at Snapfish, a San Francisco based online photo merchandising company.

Kirsty has over 20 years of international experience gained from senior sales & marketing, operations, and general management roles in the US, Canada, Japan, and New Zealand, where she has a track record of effective leadership and business transformation.

Kirsty Traill
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